Marketing Insights on Toying with Innovation: Reimagining Retail

November 29, 2018
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In this week’s Marketing Insight, Director of Brand Innovation, Manish Patel, discusses the impact of digital gaming and reveals what innovative retailers have done to stand out in a post-Toys R Us world.

Read the Insight article here: https://princetonpartners.com/toying-with-innovation-reimagining-retail

Marketing Insights on Storytelling: Inside-Out and Outside-In

November 21, 2018
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In this week’s Marketing Insight, CEO Tom Sullivan discusses two approaches to storytelling – from the perspective of the brand, and from the perspective of the consumer – with compelling examples from Publix and Airbnb. Which style of storytelling makes a stronger impact?

Read the Insight article here: https://princetonpartners.com/storytelling-inside-out-and-outside-in/

Marketing Insights on Why Storytelling is Imperative, and Why Facebook is “All In”

November 15, 2018
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In this week’s Marketing Insight, CEO Tom Sullivan calls attention to the storytelling imperative, and discusses the powerful, evolving role of storytelling in social media and marketing.

Read the Insight article here: https://princetonpartners.com/why-storytelling-is-imperative-and-why-facebook-is-all-in

Marketing Insights on the Shift from Advertising to Storytelling

November 1, 2018
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In this week’s Marketing Insight, CEO Tom Sullivan makes connections between his personal experience of telling stories to his grandkids, and what we can learn about helping brands craft their own stories.

Read the Insight article here: https://princetonpartners.com/the-shift-from-advertising-to-storytelling