December 17, 2018
There's still time to "gift" back this holiday! Check out our top 10 cause-based picks for the undecided shopper.
December 13, 2018
In this week’s Marketing Insight, CEO Tom Sullivan puts a spotlight on five successful, inspiring companies whose core principle is to give back to others and to our world.
Read the Insight article here: https://princetonpartners.com/brands-that-live-to-give/
November 21, 2018
In this week’s Marketing Insight, CEO Tom Sullivan discusses two approaches to storytelling – from the perspective of the brand, and from the perspective of the consumer – with compelling examples from Publix and Airbnb. Which style of storytelling makes a stronger impact?
Read the Insight article here: https://princetonpartners.com/storytelling-inside-out-and-outside-in/