March 8, 2019
In this week's Marketing Insight, Director of Brand Innovation, Manish Patel, sheds light on what up-and-coming job seekers should keep in mind for researching and networking in our ever-changing world.
Read the Insight article here: https://princetonpartners.com/linking-in-to-our-world/
February 1, 2019
In this week’s Marketing Insight, CEO Tom Sullivan discusses behavior change through the lens of Social Accountability Circles, and shares four key takeaways for organizations and marketers.
Read the Insight article here: https://princetonpartners.com/the-power-of-a-circle/
December 17, 2018
There's still time to "gift" back this holiday! Check out our top 10 cause-based picks for the undecided shopper.
December 13, 2018
In this week’s Marketing Insight, CEO Tom Sullivan puts a spotlight on five successful, inspiring companies whose core principle is to give back to others and to our world.
Read the Insight article here: https://princetonpartners.com/brands-that-live-to-give/
November 21, 2018
In this week’s Marketing Insight, CEO Tom Sullivan discusses two approaches to storytelling – from the perspective of the brand, and from the perspective of the consumer – with compelling examples from Publix and Airbnb. Which style of storytelling makes a stronger impact?
Read the Insight article here: https://princetonpartners.com/storytelling-inside-out-and-outside-in/