Princeton Partners Marketing Insights
Marketing Insights on the Magic of Customer and Employee Brand Perception

Marketing Insights on the Magic of Customer and Employee Brand Perception

July 26, 2019

After attending a conference at Walt Disney World in Orlando, CEO Tom Sullivan shares 3 key takeaways that any employer can benefit from – and why everyone should be thinking more about the relationship between employee brand perception and customer brand perception.

Read the Insight article here: https://princetonpartners.com/how-magical-is-your-kingdom/

Marketing Insights on How Customer Satisfaction May Be Taking a Backseat

Marketing Insights on How Customer Satisfaction May Be Taking a Backseat

June 27, 2019

In this week's Marketing Insight, CEO Tom Sullivan discusses how airlines have begun charging premium prices, and how this negatively impacts customer satisfaction and brand trust.

Read the Insight article here: https://princetonpartners.com/is-customer-satisfaction-taking-a-backseat/

Marketing Insights on How the Boeing Disaster Could Make Future Flight Safer

Marketing Insights on How the Boeing Disaster Could Make Future Flight Safer

June 20, 2019

In this week's Marketing Insight, CEO Tom Sullivan discusses how Boeing's brand reputation has been impacted by the 737 Max crashes, and why staying true to brand values is essential.

Read the Insight article here: https://princetonpartners.com/will-the-boeing-brand-fly-high-again/

Marketing Insights on Linking In to Our World

Marketing Insights on Linking In to Our World

March 8, 2019

In this week's Marketing Insight, Director of Brand Innovation, Manish Patel, sheds light on what up-and-coming job seekers should keep in mind for researching and networking in our ever-changing world.

Read the Insight article here: https://princetonpartners.com/linking-in-to-our-world/

Marketing Insights on Social Accountability Circles - Can They Change Our World?

Marketing Insights on Social Accountability Circles - Can They Change Our World?

February 21, 2019

In this week's Marketing Insight, CEO Tom Sullivan discusses Social Accountability Circles within the context of physical and financial health, and calls on marketers to explore how this approach can be used to create lasting, powerful change.

Read the Insight article here: https://princetonpartners.com/can-social-accountability-circles-change-our-world?/

Marketing Insights on the Power of a Circle

Marketing Insights on the Power of a Circle

February 1, 2019

In this week’s Marketing Insight, CEO Tom Sullivan discusses behavior change through the lens of Social Accountability Circles, and shares four key takeaways for organizations and marketers.

Read the Insight article here: https://princetonpartners.com/the-power-of-a-circle/

Marketing Insights on my Personal Quest to Understand Behavior Change

Marketing Insights on my Personal Quest to Understand Behavior Change

January 24, 2019

In this week's Marketing Insight, CEO Tom Sullivan reflects on his personal experience with the Whole 30 diet, and shares what he believes is a key factor when it comes to changing behaviors.

Read the Insight article here: https://princetonpartners.com/my-personal-quest-to-understand-how-to-change-behavior/

Marketing Insights on Discovering Your Personal Mission, Vision & Values

Marketing Insights on Discovering Your Personal Mission, Vision & Values

January 10, 2019

In this week's Marketing Insight, CEO Tom Sullivan shares a ten-minute talk about his unique approach to developing a personal mission, vision and set of values as we head into 2019.

Read the Insight article here: https://princetonpartners.com/discovering-your-personal-mission-vision-values/

Marketing Insights on Gifts that Give Back

Marketing Insights on Gifts that Give Back

December 17, 2018
There's still time to "gift" back this holiday! Check out our top 10 cause-based picks for the undecided shopper.
 
Marketing Insights on Brands that Live to Give: When Business and Society Win Together

Marketing Insights on Brands that Live to Give: When Business and Society Win Together

December 13, 2018

In this week’s Marketing Insight, CEO Tom Sullivan puts a spotlight on five successful, inspiring companies whose core principle is to give back to others and to our world.

Read the Insight article here: https://princetonpartners.com/brands-that-live-to-give/