Weekly Marketing Insights from Princeton Partners, a full-service Marketing Agency in Princeton, NJ. Sharing stories, strategies, and solutions based on current events and happenings in the marketing world.
In this week's Marketing Insight, CEO Tom Sullivan shares a ten-minute talk about his unique approach to developing a personal mission, vision and set of values as we head into 2019.
Read the Insight article here: https://princetonpartners.com/discovering-your-personal-mission-vision-values/
In this week’s Marketing Insight, CEO Tom Sullivan puts a spotlight on five successful, inspiring companies whose core principle is to give back to others and to our world.
Read the Insight article here: https://princetonpartners.com/brands-that-live-to-give/
In this week’s Marketing Insight, CEO Tom Sullivan shares some personal reflections on how to respond to today’s often discouraging news, and reveals an essential question for brand marketers to ask themselves as we approach the new year.
Read the Insight article here: https://princetonpartners.com/tuning-out-to-tune-in-reflections-for-a-happier-holiday-season
In this week’s Marketing Insight, Director of Brand Innovation, Manish Patel, discusses the impact of digital gaming and reveals what innovative retailers have done to stand out in a post-Toys R Us world.
Read the Insight article here: https://princetonpartners.com/toying-with-innovation-reimagining-retail
In this week’s Marketing Insight, CEO Tom Sullivan discusses two approaches to storytelling – from the perspective of the brand, and from the perspective of the consumer – with compelling examples from Publix and Airbnb. Which style of storytelling makes a stronger impact?
Read the Insight article here: https://princetonpartners.com/storytelling-inside-out-and-outside-in/
In this week’s Marketing Insight, CEO Tom Sullivan calls attention to the storytelling imperative, and discusses the powerful, evolving role of storytelling in social media and marketing.
Read the Insight article here: https://princetonpartners.com/why-storytelling-is-imperative-and-why-facebook-is-all-in
In this week’s Marketing Insight, CEO Tom Sullivan makes connections between his personal experience of telling stories to his grandkids, and what we can learn about helping brands craft their own stories.
Read the Insight article here: https://princetonpartners.com/the-shift-from-advertising-to-storytelling
In this week’s Marketing Insight, CEO Tom Sullivan discusses how Sears recently filed for bankruptcy, and the management mindset or “Protection Syndrome” that contributed to their downfall.
Read the Insight article here: https://princetonpartners.com/protection-syndrome-and-the-demise-of-sears
In this week’s Marketing Insight, Director of Brand Innovation, Manish Patel, shares a personal anecdote that sheds light on the efficiency and future of AI-based customer service - with and without Voice.
Read the Insight article here: https://princetonpartners.com/the-ai-customer-service-experience/
