Marketing Insights on Why Storytelling is Imperative, and Why Facebook is “All In”

November 15, 2018
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In this week’s Marketing Insight, CEO Tom Sullivan calls attention to the storytelling imperative, and discusses the powerful, evolving role of storytelling in social media and marketing.

Read the Insight article here: https://princetonpartners.com/why-storytelling-is-imperative-and-why-facebook-is-all-in

Marketing Insights on the Shift from Advertising to Storytelling

November 1, 2018
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In this week’s Marketing Insight, CEO Tom Sullivan makes connections between his personal experience of telling stories to his grandkids, and what we can learn about helping brands craft their own stories.

Read the Insight article here: https://princetonpartners.com/the-shift-from-advertising-to-storytelling

Marketing Insights on Protection Syndrome and the Demise of Sears

October 25, 2018
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In this week’s Marketing Insight, CEO Tom Sullivan discusses how Sears recently filed for bankruptcy, and the management mindset or “Protection Syndrome” that contributed to their downfall.

 

Read the Insight article here: https://princetonpartners.com/protection-syndrome-and-the-demise-of-sears

Marketing Insights on The AI Customer Service Experience

October 11, 2018
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In this week’s Marketing Insight, Director of Brand Innovation, Manish Patel, shares a personal anecdote that sheds light on the efficiency and future of AI-based customer service - with and without Voice.

Read the Insight article here: https://princetonpartners.com/the-ai-customer-service-experience/ 

Marketing Insights on the Electrifying Effects of Market Forces

October 3, 2018
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In this week’s Marketing Insight, Director of Brand Innovation, Manish Patel, discusses the “electrifying” effects of market-driven innovation in the auto industry, with a spotlight on electric cars.

Read the Insight article here: https://princetonpartners.com/the-electrifying-effects-of-market-forces/

Marketing Insights on Leveraging Data-Driven Content

September 27, 2018
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In this week’s Marketing Insight, CEO Tom Sullivan discusses several approaches for developing an informed, data-driven content strategy to boost the effectiveness of your communications.

Read the Insight article here: https://princetonpartners.com/leveraging-data-driven-content/

Marketing Insights on How to Compete in a Data-Driven World

September 19, 2018
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In this week’s Marketing Insight, CEO Tom Sullivan continues to explore what we can learn from FAANG’s Walled Garden approach, with a focus on access strategies in the areas of paid, earned, leveraged, and owned media.

Read the Insight article here: https://princetonpartners.com/how-to-compete-in-a-data-driven-world/

Marketing Insights on the Walled Gardens of FAANG

September 12, 2018
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In this week’s Marketing Insight, CEO Tom Sullivan discusses the Walled Garden approach that FAANG companies, and other big players, use to monetize their audiences - and what we can learn from them.

Read the Insight article here: https://princetonpartners.com/do-you-fear-walled-garden-of-the-faang-companies/

Marketing Insights on Adding More Focus and Punch to Your Communications

September 5, 2018
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In this week’s Marketing Insight, Princeton Partners Associate Creative Director, Tim Burr, shares 5 key tips and discusses how a focused approach to marketing can pack a powerful punch for your brand’s communications strategy.

Read the Insight article here: https://princetonpartners.com/5-tips-focus-punch-communications/ ‎

Marketing Insights on Voice by the Numbers

August 30, 2018
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In this week’s Marketing Insight, Princeton Partners VP of Marketing and Media Strategy, Chris Sullivan, shares some impressive statistics on Voice trends and how Voice is used in the U.S. and around the world. As the final installment of the Voice “mini-camp” series, this Insight also includes a summary of key strategies to employ if your brand wants to break into the voice marketing game.

Read the Insight article here: https://princetonpartners.com/voice-by-the-numbers/ ‎