Marketing Insights on Linking In to Our World

March 8, 2019

In this week's Marketing Insight, Director of Brand Innovation, Manish Patel, sheds light on what up-and-coming job seekers should keep in mind for researching and networking in our ever-changing world.

Read the Insight article here: https://princetonpartners.com/linking-in-to-our-world/

Marketing Insights on Social Accountability Circles - Can They Change Our World?

February 21, 2019

In this week's Marketing Insight, CEO Tom Sullivan discusses Social Accountability Circles within the context of physical and financial health, and calls on marketers to explore how this approach can be used to create lasting, powerful change.

Read the Insight article here: https://princetonpartners.com/can-social-accountability-circles-change-our-world?/

Marketing Insights on the Power of a Circle

February 1, 2019

In this week’s Marketing Insight, CEO Tom Sullivan discusses behavior change through the lens of Social Accountability Circles, and shares four key takeaways for organizations and marketers.

Read the Insight article here: https://princetonpartners.com/the-power-of-a-circle/

Marketing Insights on my Personal Quest to Understand Behavior Change

January 24, 2019

In this week's Marketing Insight, CEO Tom Sullivan reflects on his personal experience with the Whole 30 diet, and shares what he believes is a key factor when it comes to changing behaviors.

Read the Insight article here: https://princetonpartners.com/my-personal-quest-to-understand-how-to-change-behavior/

Marketing Insights on Discovering Your Personal Mission, Vision & Values

January 10, 2019

In this week's Marketing Insight, CEO Tom Sullivan shares a ten-minute talk about his unique approach to developing a personal mission, vision and set of values as we head into 2019.

Read the Insight article here: https://princetonpartners.com/discovering-your-personal-mission-vision-values/

Marketing Insights on Gifts that Give Back

December 17, 2018
There's still time to "gift" back this holiday! Check out our top 10 cause-based picks for the undecided shopper.
 

Marketing Insights on Brands that Live to Give: When Business and Society Win Together

December 13, 2018

In this week’s Marketing Insight, CEO Tom Sullivan puts a spotlight on five successful, inspiring companies whose core principle is to give back to others and to our world.

Read the Insight article here: https://princetonpartners.com/brands-that-live-to-give/

 

Marketing Insights on Tuning Out to Tune In: Reflections for a Happier Holiday Season

December 6, 2018

In this week’s Marketing Insight, CEO Tom Sullivan shares some personal reflections on how to respond to today’s often discouraging news, and reveals an essential question for brand marketers to ask themselves as we approach the new year.

Read the Insight article here: https://princetonpartners.com/tuning-out-to-tune-in-reflections-for-a-happier-holiday-season

Marketing Insights on Toying with Innovation: Reimagining Retail

November 29, 2018

In this week’s Marketing Insight, Director of Brand Innovation, Manish Patel, discusses the impact of digital gaming and reveals what innovative retailers have done to stand out in a post-Toys R Us world.

Read the Insight article here: https://princetonpartners.com/toying-with-innovation-reimagining-retail

Marketing Insights on Storytelling: Inside-Out and Outside-In

November 21, 2018

In this week’s Marketing Insight, CEO Tom Sullivan discusses two approaches to storytelling – from the perspective of the brand, and from the perspective of the consumer – with compelling examples from Publix and Airbnb. Which style of storytelling makes a stronger impact?

Read the Insight article here: https://princetonpartners.com/storytelling-inside-out-and-outside-in/