Marketing Insights on How to Compete in a Data-Driven World

September 19, 2018
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In this week’s Marketing Insight, CEO Tom Sullivan continues to explore what we can learn from FAANG’s Walled Garden approach, with a focus on access strategies in the areas of paid, earned, leveraged, and owned media.

Read the Insight article here: https://princetonpartners.com/how-to-compete-in-a-data-driven-world/

Marketing Insights on the Walled Gardens of FAANG

September 12, 2018
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In this week’s Marketing Insight, CEO Tom Sullivan discusses the Walled Garden approach that FAANG companies, and other big players, use to monetize their audiences - and what we can learn from them.

Read the Insight article here: https://princetonpartners.com/do-you-fear-walled-garden-of-the-faang-companies/

Marketing Insights on Adding More Focus and Punch to Your Communications

September 5, 2018
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In this week’s Marketing Insight, Princeton Partners Associate Creative Director, Tim Burr, shares 5 key tips and discusses how a focused approach to marketing can pack a powerful punch for your brand’s communications strategy.

Read the Insight article here: https://princetonpartners.com/5-tips-focus-punch-communications/ ‎

Marketing Insights on Voice by the Numbers

August 30, 2018
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In this week’s Marketing Insight, Princeton Partners VP of Marketing and Media Strategy, Chris Sullivan, shares some impressive statistics on Voice trends and how Voice is used in the U.S. and around the world. As the final installment of the Voice “mini-camp” series, this Insight also includes a summary of key strategies to employ if your brand wants to break into the voice marketing game.

 

Read the Insight article here: https://princetonpartners.com/voice-by-the-numbers/ ‎

Marketing Insights on Voice Search Optimization, Part 2

August 21, 2018
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In this week’s Marketing Insight, Princeton Partners VP of Marketing and Media Strategy, Chris Sullivan, reveals four more important Voice Search Optimization strategies as a follow-up to last week’s Insight. Consider these important foundational skills before taking your next steps in Voice!

Read the Insight article here: https://princetonpartners.com/optimizing-for-voice-search-part-2/

Marketing Insights on Voice Search Optimization, Part 1

August 15, 2018
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In this week’s Marketing Insight, Princeton Partners VP of Marketing and Media Strategy, Chris Sullivan, continues his voice technology “mini-camp” series by exploring how marketers can optimize themselves for voice search. Chris reveals three key tactics to employ in order to ensure that your brand is always the top result.

Read the Insight article here: https://princetonpartners.com/optimizing-for-voice-search-part-1/

Marketing Insights on Audio Identity

August 7, 2018
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In this week’s Marketing Insight, Princeton Partners VP of Marketing & Media Strategy, Chris Sullivan, discusses the importance of persona development and Audio Identity when it comes to your company’s voice strategy. This second episode of the Marketing Insight “mini-camp” series poses two essential questions to consider when creating the voice of your brand.

Read the Insight article here: https://princetonpartners.com/creating-your-audio-identity/

Marketing Insights on Voice Technology

July 31, 2018
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In this week’s Marketing Insight, Princeton Partners VP of Marketing & Media Strategy, Chris Sullivan, shares his key takeaways from Modev’s Voice 2018 - the first global summit on voice technology. Arguing that Voice will completely revolutionize how we view and interact with tech, Chris introduces the first episode in a Marketing Insight “mini-camp” series on how to successfully break into the Voice game.

Read the Insight article here: https://princetonpartners.com/voice-tech-biggest-disruption-for-the-next-twenty-years/

 

Marketing Insights on CEO Succession

July 24, 2018
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In this week’s Marketing Insight, Princeton Partners CEO Tom Sullivan explores the real impact of leadership changes within a company – more specifically, the recent succession of CEOs in the Fiat Chrysler Automotive and Ferrari families. Tom discusses how the leaders behind these brands will not only be successful, but flourish in their new roles.

Read the Insight article here: https://princetonpartners.com/ceo-change-wont-hinder-fca-ferrari-brands/

 

Marketing Insights on Keeping Up with the Pace of Change

July 17, 2018
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In this week's Marketing Insight, Princeton Partners CEO Tom Sullivan connects his childhood baseball experience to modern day strategic brand marketing. Tom explores the lasting life lessons he gained from his years as an athlete – in particular, those which helped keep him at the top of his game. He advises how these same tips and tricks can be used for businesses to stand out as individuals in today’s fast-paced marketing world.

Read the Insight article here: https://princetonpartners.com/keep-up-with-the-pace-of-change/