Marketing Insights on Discovering Your Personal Mission, Vision & Values

January 10, 2019
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In this week's Marketing Insight, CEO Tom Sullivan shares a ten-minute talk about his unique approach to developing a personal mission, vision and set of values as we head into 2019.

Read the Insight article here: https://princetonpartners.com/discovering-your-personal-mission-vision-values/

Marketing Insights on Gifts that Give Back

December 17, 2018
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There's still time to "gift" back this holiday! Check out our top 10 cause-based picks for the undecided shopper.
 

Marketing Insights on Brands that Live to Give: When Business and Society Win Together

December 13, 2018
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In this week’s Marketing Insight, CEO Tom Sullivan puts a spotlight on five successful, inspiring companies whose core principle is to give back to others and to our world.

Read the Insight article here: https://princetonpartners.com/brands-that-live-to-give/

 

Marketing Insights on Tuning Out to Tune In: Reflections for a Happier Holiday Season

December 6, 2018
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In this week’s Marketing Insight, CEO Tom Sullivan shares some personal reflections on how to respond to today’s often discouraging news, and reveals an essential question for brand marketers to ask themselves as we approach the new year.

Read the Insight article here: https://princetonpartners.com/tuning-out-to-tune-in-reflections-for-a-happier-holiday-season

Marketing Insights on Toying with Innovation: Reimagining Retail

November 29, 2018
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In this week’s Marketing Insight, Director of Brand Innovation, Manish Patel, discusses the impact of digital gaming and reveals what innovative retailers have done to stand out in a post-Toys R Us world.

Read the Insight article here: https://princetonpartners.com/toying-with-innovation-reimagining-retail

Marketing Insights on Storytelling: Inside-Out and Outside-In

November 21, 2018
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In this week’s Marketing Insight, CEO Tom Sullivan discusses two approaches to storytelling – from the perspective of the brand, and from the perspective of the consumer – with compelling examples from Publix and Airbnb. Which style of storytelling makes a stronger impact?

Read the Insight article here: https://princetonpartners.com/storytelling-inside-out-and-outside-in/

Marketing Insights on Why Storytelling is Imperative, and Why Facebook is “All In”

November 15, 2018
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In this week’s Marketing Insight, CEO Tom Sullivan calls attention to the storytelling imperative, and discusses the powerful, evolving role of storytelling in social media and marketing.

Read the Insight article here: https://princetonpartners.com/why-storytelling-is-imperative-and-why-facebook-is-all-in

Marketing Insights on the Shift from Advertising to Storytelling

November 1, 2018
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In this week’s Marketing Insight, CEO Tom Sullivan makes connections between his personal experience of telling stories to his grandkids, and what we can learn about helping brands craft their own stories.

Read the Insight article here: https://princetonpartners.com/the-shift-from-advertising-to-storytelling

Marketing Insights on Protection Syndrome and the Demise of Sears

October 25, 2018
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In this week’s Marketing Insight, CEO Tom Sullivan discusses how Sears recently filed for bankruptcy, and the management mindset or “Protection Syndrome” that contributed to their downfall.

 

Read the Insight article here: https://princetonpartners.com/protection-syndrome-and-the-demise-of-sears

Marketing Insights on The AI Customer Service Experience

October 11, 2018
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In this week’s Marketing Insight, Director of Brand Innovation, Manish Patel, shares a personal anecdote that sheds light on the efficiency and future of AI-based customer service - with and without Voice.

Read the Insight article here: https://princetonpartners.com/the-ai-customer-service-experience/