Marketing Insights on the Electrifying Effects of Market Forces

October 3, 2018
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In this week’s Marketing Insight, Director of Brand Innovation, Manish Patel, discusses the “electrifying” effects of market-driven innovation in the auto industry, with a spotlight on electric cars.

Read the Insight article here: https://princetonpartners.com/the-electrifying-effects-of-market-forces/

Marketing Insights on Leveraging Data-Driven Content

September 27, 2018
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In this week’s Marketing Insight, CEO Tom Sullivan discusses several approaches for developing an informed, data-driven content strategy to boost the effectiveness of your communications.

Read the Insight article here: https://princetonpartners.com/leveraging-data-driven-content/

Marketing Insights on How to Compete in a Data-Driven World

September 19, 2018
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In this week’s Marketing Insight, CEO Tom Sullivan continues to explore what we can learn from FAANG’s Walled Garden approach, with a focus on access strategies in the areas of paid, earned, leveraged, and owned media.

Read the Insight article here: https://princetonpartners.com/how-to-compete-in-a-data-driven-world/

Marketing Insights on the Walled Gardens of FAANG

September 12, 2018
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In this week’s Marketing Insight, CEO Tom Sullivan discusses the Walled Garden approach that FAANG companies, and other big players, use to monetize their audiences - and what we can learn from them.

Read the Insight article here: https://princetonpartners.com/do-you-fear-walled-garden-of-the-faang-companies/

Marketing Insights on Adding More Focus and Punch to Your Communications

September 5, 2018
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In this week’s Marketing Insight, Princeton Partners Associate Creative Director, Tim Burr, shares 5 key tips and discusses how a focused approach to marketing can pack a powerful punch for your brand’s communications strategy.

Read the Insight article here: https://princetonpartners.com/5-tips-focus-punch-communications/ ‎

Marketing Insights on Voice by the Numbers

August 30, 2018
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In this week’s Marketing Insight, Princeton Partners VP of Marketing and Media Strategy, Chris Sullivan, shares some impressive statistics on Voice trends and how Voice is used in the U.S. and around the world. As the final installment of the Voice “mini-camp” series, this Insight also includes a summary of key strategies to employ if your brand wants to break into the voice marketing game.

Read the Insight article here: https://princetonpartners.com/voice-by-the-numbers/ ‎

Marketing Insights on Voice Search Optimization, Part 2

August 21, 2018
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In this week’s Marketing Insight, Princeton Partners VP of Marketing and Media Strategy, Chris Sullivan, reveals four more important Voice Search Optimization strategies as a follow-up to last week’s Insight. Consider these important foundational skills before taking your next steps in Voice!

Read the Insight article here: https://princetonpartners.com/optimizing-for-voice-search-part-2/

Marketing Insights on Voice Search Optimization, Part 1

August 15, 2018
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In this week’s Marketing Insight, Princeton Partners VP of Marketing and Media Strategy, Chris Sullivan, continues his voice technology “mini-camp” series by exploring how marketers can optimize themselves for voice search. Chris reveals three key tactics to employ in order to ensure that your brand is always the top result.

Read the Insight article here: https://princetonpartners.com/optimizing-for-voice-search-part-1/

Marketing Insights on Audio Identity

August 7, 2018
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In this week’s Marketing Insight, Princeton Partners VP of Marketing & Media Strategy, Chris Sullivan, discusses the importance of persona development and Audio Identity when it comes to your company’s voice strategy. This second episode of the Marketing Insight “mini-camp” series poses two essential questions to consider when creating the voice of your brand.

Read the Insight article here: https://princetonpartners.com/creating-your-audio-identity/

Marketing Insights on Voice Technology

July 31, 2018
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In this week’s Marketing Insight, Princeton Partners VP of Marketing & Media Strategy, Chris Sullivan, shares his key takeaways from Modev’s Voice 2018 - the first global summit on voice technology. Arguing that Voice will completely revolutionize how we view and interact with tech, Chris introduces the first episode in a Marketing Insight “mini-camp” series on how to successfully break into the Voice game.

Read the Insight article here: https://princetonpartners.com/voice-tech-biggest-disruption-for-the-next-twenty-years/