Princeton Partners Marketing Insights

Marketing Insights on Storytelling: Inside-Out and Outside-In

November 21, 2018

In this week’s Marketing Insight, CEO Tom Sullivan discusses two approaches to storytelling – from the perspective of the brand, and from the perspective of the consumer – with compelling examples from Publix and Airbnb. Which style of storytelling makes a stronger impact?

Read the Insight article here: https://princetonpartners.com/storytelling-inside-out-and-outside-in/