Princeton Partners Marketing Insights
Marketing Insights on Protection Syndrome and the Demise of Sears

Marketing Insights on Protection Syndrome and the Demise of Sears

October 25, 2018

In this week’s Marketing Insight, CEO Tom Sullivan discusses how Sears recently filed for bankruptcy, and the management mindset or “Protection Syndrome” that contributed to their downfall.

 

Read the Insight article here: https://princetonpartners.com/protection-syndrome-and-the-demise-of-sears

Marketing Insights on The AI Customer Service Experience

Marketing Insights on The AI Customer Service Experience

October 11, 2018

In this week’s Marketing Insight, Director of Brand Innovation, Manish Patel, shares a personal anecdote that sheds light on the efficiency and future of AI-based customer service - with and without Voice.

Read the Insight article here: https://princetonpartners.com/the-ai-customer-service-experience/ 

Marketing Insights on the Electrifying Effects of Market Forces

Marketing Insights on the Electrifying Effects of Market Forces

October 3, 2018

In this week’s Marketing Insight, Director of Brand Innovation, Manish Patel, discusses the “electrifying” effects of market-driven innovation in the auto industry, with a spotlight on electric cars.

Read the Insight article here: https://princetonpartners.com/the-electrifying-effects-of-market-forces/