Princeton Partners Marketing Insights
Marketing Insights on Leveraging Data-Driven Content

Marketing Insights on Leveraging Data-Driven Content

September 27, 2018

In this week’s Marketing Insight, CEO Tom Sullivan discusses several approaches for developing an informed, data-driven content strategy to boost the effectiveness of your communications.

Read the Insight article here: https://princetonpartners.com/leveraging-data-driven-content/

Marketing Insights on How to Compete in a Data-Driven World

Marketing Insights on How to Compete in a Data-Driven World

September 19, 2018

In this week’s Marketing Insight, CEO Tom Sullivan continues to explore what we can learn from FAANG’s Walled Garden approach, with a focus on access strategies in the areas of paid, earned, leveraged, and owned media.

Read the Insight article here: https://princetonpartners.com/how-to-compete-in-a-data-driven-world/

Marketing Insights on the Walled Gardens of FAANG

Marketing Insights on the Walled Gardens of FAANG

September 12, 2018

In this week’s Marketing Insight, CEO Tom Sullivan discusses the Walled Garden approach that FAANG companies, and other big players, use to monetize their audiences - and what we can learn from them.

Read the Insight article here: https://princetonpartners.com/do-you-fear-walled-garden-of-the-faang-companies/

Marketing Insights on Adding More Focus and Punch to Your Communications

Marketing Insights on Adding More Focus and Punch to Your Communications

September 5, 2018

In this week’s Marketing Insight, Princeton Partners Associate Creative Director, Tim Burr, shares 5 key tips and discusses how a focused approach to marketing can pack a powerful punch for your brand’s communications strategy.

Read the Insight article here: https://princetonpartners.com/5-tips-focus-punch-communications/ ‎