Marketing Insights on Leveraging Data-Driven Content

September 27, 2018
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In this week’s Marketing Insight, CEO Tom Sullivan discusses several approaches for developing an informed, data-driven content strategy to boost the effectiveness of your communications.

Read the Insight article here: https://princetonpartners.com/leveraging-data-driven-content/

Marketing Insights on How to Compete in a Data-Driven World

September 19, 2018
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In this week’s Marketing Insight, CEO Tom Sullivan continues to explore what we can learn from FAANG’s Walled Garden approach, with a focus on access strategies in the areas of paid, earned, leveraged, and owned media.

Read the Insight article here: https://princetonpartners.com/how-to-compete-in-a-data-driven-world/

Marketing Insights on the Walled Gardens of FAANG

September 12, 2018
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In this week’s Marketing Insight, CEO Tom Sullivan discusses the Walled Garden approach that FAANG companies, and other big players, use to monetize their audiences - and what we can learn from them.

Read the Insight article here: https://princetonpartners.com/do-you-fear-walled-garden-of-the-faang-companies/

Marketing Insights on Adding More Focus and Punch to Your Communications

September 5, 2018
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In this week’s Marketing Insight, Princeton Partners Associate Creative Director, Tim Burr, shares 5 key tips and discusses how a focused approach to marketing can pack a powerful punch for your brand’s communications strategy.

Read the Insight article here: https://princetonpartners.com/5-tips-focus-punch-communications/ ‎