Marketing Insights on Voice by the Numbers

August 30, 2018

In this week’s Marketing Insight, Princeton Partners VP of Marketing and Media Strategy, Chris Sullivan, shares some impressive statistics on Voice trends and how Voice is used in the U.S. and around the world. As the final installment of the Voice “mini-camp” series, this Insight also includes a summary of key strategies to employ if your brand wants to break into the voice marketing game.

Read the Insight article here: https://princetonpartners.com/voice-by-the-numbers/ ‎

Marketing Insights on Voice Search Optimization, Part 2

August 21, 2018

In this week’s Marketing Insight, Princeton Partners VP of Marketing and Media Strategy, Chris Sullivan, reveals four more important Voice Search Optimization strategies as a follow-up to last week’s Insight. Consider these important foundational skills before taking your next steps in Voice!

Read the Insight article here: https://princetonpartners.com/optimizing-for-voice-search-part-2/

Marketing Insights on Voice Search Optimization, Part 1

August 15, 2018

In this week’s Marketing Insight, Princeton Partners VP of Marketing and Media Strategy, Chris Sullivan, continues his voice technology “mini-camp” series by exploring how marketers can optimize themselves for voice search. Chris reveals three key tactics to employ in order to ensure that your brand is always the top result.

Read the Insight article here: https://princetonpartners.com/optimizing-for-voice-search-part-1/

Marketing Insights on Audio Identity

August 7, 2018

In this week’s Marketing Insight, Princeton Partners VP of Marketing & Media Strategy, Chris Sullivan, discusses the importance of persona development and Audio Identity when it comes to your company’s voice strategy. This second episode of the Marketing Insight “mini-camp” series poses two essential questions to consider when creating the voice of your brand.

Read the Insight article here: https://princetonpartners.com/creating-your-audio-identity/