Marketing Insights on Voice Technology

July 31, 2018
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In this week’s Marketing Insight, Princeton Partners VP of Marketing & Media Strategy, Chris Sullivan, shares his key takeaways from Modev’s Voice 2018 - the first global summit on voice technology. Arguing that Voice will completely revolutionize how we view and interact with tech, Chris introduces the first episode in a Marketing Insight “mini-camp” series on how to successfully break into the Voice game.

Read the Insight article here: https://princetonpartners.com/voice-tech-biggest-disruption-for-the-next-twenty-years/

 

Marketing Insights on CEO Succession

July 24, 2018
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In this week’s Marketing Insight, Princeton Partners CEO Tom Sullivan explores the real impact of leadership changes within a company – more specifically, the recent succession of CEOs in the Fiat Chrysler Automotive and Ferrari families. Tom discusses how the leaders behind these brands will not only be successful, but flourish in their new roles.

Read the Insight article here: https://princetonpartners.com/ceo-change-wont-hinder-fca-ferrari-brands/

 

Marketing Insights on Keeping Up with the Pace of Change

July 17, 2018
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In this week's Marketing Insight, Princeton Partners CEO Tom Sullivan connects his childhood baseball experience to modern day strategic brand marketing. Tom explores the lasting life lessons he gained from his years as an athlete – in particular, those which helped keep him at the top of his game. He advises how these same tips and tricks can be used for businesses to stand out as individuals in today’s fast-paced marketing world.

Read the Insight article here: https://princetonpartners.com/keep-up-with-the-pace-of-change/

Marketing Insights on Amazon and Embracing Disruption

July 10, 2018
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In this week’s Marketing Insight, Princeton Partners CEO Tom Sullivan discusses Amazon's market share spreading throughout an increasing number of industries. Tom offers insight into how you can fight fear of disruption with innovation, and reveals some tips for finding ways to be like Amazon in your marketplace.

Read the Insight article here: https://princetonpartners.com/fighting-the-fear/

 

Marketing Insights on Legal Sports Betting

July 3, 2018
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In this week’s Marketing Insight, Princeton Partners CEO Tom Sullivan dives into the fast-approaching wave of legalized sports betting. Following the recent Supreme Court ruling, Tom discusses the essential questions key players should consider sooner rather than later. The sports betting tidal wave is coming fast!

Read the Insight article here: https://princetonpartners.com/the-sports-betting-tidal-wave-is-coming-fast/