In this week’s Marketing Insight, Princeton Partners CEO Tom Sullivan weighs in on the controversial merger between AT&T and Time Warner. His take? It's a win-win-win for AT&T, consumers, and marketers alike. Tom offers insights into each perspective, and why it’s important to consider the positives of such a historical union.
Read the Insight article here: https://princetonpartners.com/marketers-love-merger-att-time-warner/